Search Engines Drive Modern Consumerism

Within the next year, just about all businesses (85%) will sink more money into information technology (IT) services. The very best managed IT services consider every single aspect of Web design, including security, mobile Web design, and SEO for small businesses. Why do things like mobile design and search engine optimization have such a large bearing on the websites we see today?

Simply put, in its 11 years, Google has entirely changed the Internet — and a great deal of other things along the way, too. Here are just a few ways Google has transformed the Internet, creative Web design, and SEO for small businesses:

Data Is A Commodity

Decades ago, businesses gathered consumer information and data — but only up to a point. There just wasn’t an easy and efficient way to do it. Enter Google. The search engine and its giant pool of users makes it possible to track what kinds of products consumers are searching for and the pages they ultimately land on, and that’s easily changing the way people do business. Businesses use search history and other online data to make product recommendations and personalize advertising campaigns and other promotional materials. Companies also strategically use blogs, for example (blogs create 434% more indexed pages and content marketing increases revenue by as much as 40%) to promote more searches and more sales for lesser known products.

Let’s Talk About Smartphones For A Second

A few years back, it wasn’t all that uncommon to have a simple cellphone — capable of making and receiving calls and texting. Now, over half of all Americans have a smartphone, and that is largely thanks to Android. “Today [Android] claims nearly 85% of [global] market share, nearly doubling its hold over the last three years,” according to Timemagazine. And it is no coincidence that Google is one of the company’s largest contributors.

The best IT managed services and Web design companies know that they cannot do their job — and do it well — without thinking about SEO, mobile marketing, and Google nearly every step of the way.