Visuals Top Search Engine Result Pages

SEO companies for small businesses are now more important than ever. Search engine optimization (SEO) and search marketing is continually changing, and Google confirmed its most recent tweak on June 25. “Whether you are looking for Pinterest pins, Vines, Houzz idea books, or Food Network recipes, you can now browse through more content from your favorite websites within Google search results on your mobile device,” the company shared on its social media platform, Google+. Thanks to the new feature, visual results now appear near the top of the results in a carousel format, enabling users to swipe right and left to conveniently and easily view images.

What Should This Mean To You?

Google is cottoning on to the fact that an overwhelming majority of mobile users prefer visual content. According to Business2Community.com, “65% of us are visual learners.” Not only do most Americans learn visually, they also tend to prefer to view images or watch short videos over reading large blocks of text context. Understanding that and doing something about it is very important, given that there are over 100 billion searches every month and search results are the number one driver of Web traffic for small and large businesses alike. Similarly, at the same time, it is also critical to realize that mobile Web design and mobile browsing are key parts of Web design packages. Therefore, local SEO services for businesses, including SEO for small businesses, should focus on images as well as mobile compatibility.

What That Looks Like

What precisely can SEO companies for small businesses do with this information? Knowing these things, SEO services can make an effort to produce compelling visual content. That means they should work with you to produce images for popular image sharing sites, like Instagram, Pinterest, and Twitter. Producing short, relevant content for video-based sites, like YouTube and Vimeo, is also a smart move.

Don’t underestimate the value of SEO services — and especially SEO services that are as current and thorough as possible. Talk to your SEO provider about the recent addition of the image carousel on Google search engine result pages and what that means for your content, and your business.