The Essential Elements Of Modern Web Design

What constitutes “good” Web design? Unfortunately for small and large businesses alike, the answer to that question is constantly changing. That means companies have to do their best to keep up with Web design and hosting trends, mobile Web design, creative Web design, and search engine optimization or SEO for small businesses. That’s no small feat. Thankfully, there are a few emerging trends that can cover all of the bases. Here are just a few:

Aim For Simple

With three-quarters of Internet goers making judgments based on small business Web design, it is absolutely critical to design pages that are professional and user-friendly. What’s the best way to do it? Keep things simple. In many cases, frills only hurt you and your company. “Your choices should keep the number of times a user needs to click to get to their destination to as few as possible,” Business2Community.com explains. Likewise, keep all key information, including the company name, address, and phone number, up-to-date and in plain sight on the homepage. While search engines are the number one driver of Web traffic, there is no guarantee that Internet users will press on after finding your homepage. Whenever possible, make sure they have all necessary information about your company as soon as possible and as succinctly as possible.

Grid- And/Or Image-Based Design

The most creative Web design should also be the most effective. While blogs can increase indexed pages by 434%, text-heavy blogs can also be difficult to read on a smartphone. And that’s why sites like Instagram and Pinterest are growing more and more popular. Keep these sites in mind when putting together your own page, and use images as the main focus or as a means of linking to a page with more intricate elements and a greater amount of text. What is the future of Web design? The key is to master a little bit of everything, or, at the very least, to create pages and designs that will perform well over a number of different platforms and for a number of different purposes.